Crowdbursting
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Countdown To Facebook IPO
It’s Coming But Does It Matter To You? If you have several thousand dollars sitting around, waiting for a new technology IPO, you probably have been watching and possibly anticipating the forthcoming initial public offering of stock from Facebook. If you are like me and a whole bunch of other people you don’t have money [...]
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Social Media Selling A Bust
Can Social Media Help You Sell? According to two surveys presented at the 2012 annual convention of the Southwestern Psychological Association in Oklahoma, City, social media does not seem to help salespeople sell at all. Oh, it surely expands their reach and increases the size of their network, but when it comes to actually selling [...]
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Hootsuite Expands; Marketers Rejoice
How Do You Do What You Do? Hootsuite has been the go-to tool for social media marketers for some time now, offering a plethora of tools designed to help make the job of using social media for marketing purposes easier and more effective. They already offer connectivity to Facebook profiles and pages; Twitter, LinkedIn, Google+, [...]
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Social Media Is No Predictor Of (Political) Success
It’s Anybody’s Guess When it comes to politics the only hard and fast rule is not to discuss it at the dinner table over the holidays. Otherwise, everything else is up in the air. Politics are a fickle business and despite the power of social media and the coveted “viral message” effect, it is not [...]
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Social Media (Might) Save San Antonio
Remember The Alamo! San Antonians are looking to re-invents themselves and their city, hoping to become a technological hotspot, attracting business and thought leaders to the southwestern city. In order to accomplish this, says local blogger, Ignacio Albarracin, For the Express-News, all San Antonio citizens should become better acquainted with social media. While it is [...]
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Social Media Metrics And You
Measuring Effectiveness Is Key The biggest problem with social media, some might say, is its lack of metrics. There are too many social media networks doing too many things differently for businesses to keep track of what works and what doesn’t. This is a fairly simple enough problem to solve if you sit down and [...]
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Social Media And Customer Service Go Hand-In-Hand
How Do You Do It? Quick: What’s the fastest, most effective way to communicate with your existing customers? Chances are you answered “social media.” When it comes to the many ways businesses use social media, handling customer service issues has risen to the top of the heap. And not because businesses have pushed it there, [...]
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Time To Take Social Media Seriously
How Do You Perceive Your Business? I was struck by the first sentence of an article I read today: “A company’s digital channels directly reflect what they do in the physical world.” It seems odd that companies would need to be reminded of this, but the fact is, they do. Social media began as an [...]
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Social Media Blamed For Party Gone Wrong
There Was This Party And…. There have been a recent spate of social media inspired parties that have resulted in thousands of dollars in damages, shootings and rampant drug use. The only part of these stories that has changed from three decades ago is the social media part. And frankly, that has a lot of [...]
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Social Media Has Real Value
What’s A Tweet Worth To You? Read an interesting article from Adobe Systems today talking about the value (or lack thereof) some people place on their social media efforts. According to the Adobe Digital Index report social media marketing is being undervalued by nearly 100% by some folks, which I take to mean they believe [...]
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