Crowdbursting
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Gender-Smart Advertising Is Here
Technology Makes Advertising Better Imagine this: Your next advertisement will know who is looking at it and deliver content that is specific to their gender, age group or race. It’s not a fairy-tale, it’s real and it’s already in use in London where a billboard has built-in facial recognition technology which determines the gender of [...]
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Social Media Meets Health Care
The health care industry, like the legal professional and financial industry, has been slow to adopt the use of social media due to privacy concerns. But as these groups learn how best to use social media while staying on the right side of the law and their patient’s best interests, they are finding social media [...]
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Mobile Media Makes Marketing Sense
Go Where The Tech Is Going When it comes to the future of social media marketing all you need to do is look around you. I’ll bet you see dozens of people every day using their smartphone to check email, text, talk, chat and surf the web. All this mobile technology is making advertisers sit [...]
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What The U.S. Army Can Teach You About Social Media Marketing
An Army Of Social Media Sites One of the biggest and most effective users of social media marketing right now is the United States Army. That’s right, the U.S. Army can definitely teach you a thing or two about how best to use a social media network to get your message out to the largest [...]
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Of Course The Government Is Monitoring Your Social Media Activity
Public Forums Are Open To All When it came to light this week that the Department of Homeland Security is regularly monitoring all social media networks for activity which them deem relevant to issues of national security, some lawmakers started to question whether they were violating the Constitutional right to free speech. I am not [...]
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Models Of Social Media Success
Be Who You Are On Your Network Social media is an excellent promotional platform no matter what business you are in. It is not only helping conventional businesses find new customers and new sources of revenue, but it is also offering new paths for people who may have well-founded traditional paths to success but need [...]
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Event Planners Make The Most Of Social Media
Social Media Makes Planning Easier Event planners know the importance of excellent promotion. In fact, failure to properly promote is essentially a recipe for disaster. If people don’t come to your event you will likely not be in the event planning business for long. A new survey of event planners conducted by Constant Contact indicates [...]
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Social Media Week Starts With A Warning
Social Media Marketing Is Not (Quite) Free To kick off Social Media Week JWT North America CEO David Eastman warned marketers that they are on the verge of being made obsolete by companies seeking a less expensive, do-it-yourself approach. According to Eastman, who spoke this morning at the JWT event in New York City, said [...]
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The Future Of Social Media Is ‘Boutique’
Wherever You Hang Your Hat… We’re all familiar with the social media giants: Facebook, LinkedIn and Twitter. Now we’re beginning to realize that while mega-social media sites can be fun, smaller, niche sites offer more benefit because they focus on our individual (and very specific) interests. You wouldn’t go to a big chain store to [...]
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Lady Gaga Does Social For ‘Monsters’
Leave It To Gaga Lady Gaga regards herself as part performer, all promoter. Everything she does is geared toward making herself more famous, more well-known, so she can sell more CD’s, more merchandise, more concert tickets to her adoring fans. Or, as she likes to call them, her “Little Monsters“. Now she is reaching out [...]
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